I work best upstream. Making sense of complexity, turning insight into direction, and creating the clarity that lets organizations and teams move with purpose.

SELECT WORK
DESIGN LEADERSHIP

Leading Through Transformation

UX Design Across Self-serve Billing, Quoting & Claims · Co-operators

Coming soon!
EMPLOYEE EXPERIENCE

Transforming Employee Support

User Research & Employee Experience Strategy · Fortune 500 Technology Company

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UX STRATEGY

Making Complexity Navigable

Ecosystem Mapping & Experience Strategy for a Global B2B SaaS Platform · Assent

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UX RESEARCH

Re-imagining the Employee Experience

User Research & Experience Strategy · Fortune 500 Enterprise Software Company

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PRODUCT DESIGN

Turning the Process into the Product

Product Design for Global Project Operations · Fortune 500 Technology Company

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DESIGN OPS

De-risking Design. Building Trust.

DesignOps Leadership & Operational Transformation · Co-operators

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Good work starts with a good conversation. Let’s have one. 

hey@hoien.ca
@2026 Hoi-En Tang.